Automotive UI - 2015 Jaguar C-X95
OVERVIEW
As a part of this project, I got a chance to work directly with the Jaguar team which was led by Jaguar Design Director Ian Callum.
The project was in collaboration with the Industrial Design students at our university. It was a challenge to take the essence of an idea and translate it into a physical product that fits with the digital experience.
Working on this project gave me a good sense of design thinking process for a brand that is so exclusive and luxurious.
Thanks to my teammate @Jack Lui whose car concept was marked as the best by the Jaguar team.
MY ROLE
We were tasked to create a new vision for Jaguar 2030 and responsible for creating concepts that were futuristic but yet respected the heritage of the Jaguar Brand.
TARGET AUDIENCE
“Alpha Generation”— a generation born in or after 2010 that will come of age with gaming, social media, touchscreens and interact with Jaguar “on the next level.”
Team
Collaborated with Industrial Designer
Tools
Photoshop
